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5 Times More Profitable
Written by Claude Whitacre
Friday, 09 June 2006
Your Advertising Will Be 5 Times More Profitable If It Has This
By Claude Whitacre
What is the one thing that 90% of all print ads lack? A Headline.
When you read the newspaper, would you read an article without a headline? No. The headline gives you a “shorthand” for what the article is about. The Headline is what lets us know if we want to read the article.
It’s the same with your advertisement. The Headline tells the reader “HEY! This concerns you! Read this!”
Small Business Success – The 21 Essential Pieces for Your Business Success Puzzle
By Leanne Hoagland-Smith
Small business owners and entrepreneurs who are seeking sustainable success probably don’t realize that they are creating their own success puzzle. Each executive builds a puzzle that is a unique picture because success is different for every entrepreneur.
However, within each of these success puzzles are many pieces that are always present even though the shape, size and color when comparing pieces may be different. And in some cases, there may be more than just one piece.
