Small Business Success – The 21 Essential Pieces for Your Business Success Puzzle
By Leanne Hoagland-Smith

Small business owners and entrepreneurs who are seeking sustainable success probably don’t realize that they are creating their own success puzzle. Each executive builds a puzzle that is a unique picture because success is different for every entrepreneur.

However, within each of these success puzzles are many pieces that are always present even though the shape, size and color when comparing pieces may be different. And in some cases, there may be more than just one piece.

Your Advertising Will Be 5 Times More Profitable If It Has This
By Claude Whitacre

What is the one thing that 90% of all print ads lack? A Headline.

When you read the newspaper, would you read an article without a headline? No. The headline gives you a “shorthand” for what the article is about. The Headline is what lets us know if we want to read the article.

It’s the same with your advertisement. The Headline tells the reader “HEY! This concerns you! Read this!”

“Sales are down; I can not afford to advertise.”

 This may seem like a solid argument in tough economic times.  However, would a business consider not paying the electric, rent, ordering new supplies or other necessary business expenses in periods of slow sales? 

“I am so busy now I can hardly handle the business I got.  I do not need to advertise right now.”

 This is a common misconception that media advertising representatives hear all too often.  The truth is that a business is never to busy for marketing and advertising.  Although, it is true that advertising can be very effective in driving increased traffic to a business for immediate sales it is much more than that.